March 19th 2002 |
Your Daily Fantasy Rx |
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by Tim Polko MLB released their "Official Guide to the 2002 Season", so I thought I'd spend an article reviewing the 240-page monstrosity. We continue our Spring Magazine reviews with: If you're interested in the summary article covering the previous ten reviews, please click here. Click here to take another look at our criteria. Major League Baseball 2002
6/10 points for Presentation. So since MLB seems determined to feature this number of ads to reap extra revenue, I'll take a moment to review the most interesting ads. Honorable Mention: National Education Association on page 38; exactly why would the NEA think advertising in a baseball preview is a good idea? Exactly why is wasting money by advertising a teacher's union a good idea? Honorable Mention: www.adidas-eyewear.com on page 129; "The official sunglass supplier to Major League Umpires." Discarded slogan: "If you're looking for someone to blame after the ump blows a call, blame the official sunglass supplier to Major League Umpires." 5th(A): Paintball Inc. on page 237; the ad shows a paintball participant from the waste up in full paintball gear with one swell weapon, which doesn't impress me nearly as much as 5th place: Xtreme Paintball Online on page 167, with an ad that pictures six different paintball guns. The top one, EXT PRO, is the same one shown in the Paintball Inc. ad, but the sheer variety of weapons available makes the game appear far more interesting than simply showing one armed weekend warrior. 4th place: FTD on page 31; FTD's Mercury Man is equipped with a bat instead of flowers. He's pictured above the tagline "Put yourself in scoring position. 3rd place: NordicTrack on page 53; "The average stadium seat is 18" wide. The average fan is 20" wide. Enjoy the next 3 hours. Let NordicTrack.com help you fit in at the game." 2nd place: West Point on the back page; "Much of the history we teach was made by people we taught." They picture Ike, MacArthur, Grant, and…Robert E. Lee?!? Now while I don't want to offend any closet Confederates in the audience, Lee, despite his status as perhaps the most famous graduate of West Point, was a traitor to the United States by any definition of the word. While his loyalty to Virginia and skills as a military strategist were beyond reproach, I'm offended that my tax dollars contributed in part to this advertisement. Jefferson Davis also graduated West Point, as did Stonewall Jackson; we might as well just recruit with a picture of Stone Mountain. I would have much preferred they picture another notable West Point graduate like Patton, a modern graduate like Schwarzkopf, or even Sherman, rather than the man directly responsible for the death of more U.S. soldiers than anyone else in history. 1st place: National Security Agency on page 134; "And while we can't say exactly what you'll do when you join us, we can say that you will be with the organization that carries out a number of the country's most important intelligence activities - monitoring, gathering and decoding foreign communications (signals) from around the world…information Assurance - protecting our country's own security and communications from exploitation…and transforming data into key intelligence for use by the highest levels of U.S. government decision-makers." Every other intelligence agency in the world should be unmercifully mocking the need of No Such Agency to advertise in the MLB preview. What happened to the good old days of clandestine recruiting on college campuses? The laughable "For Your Eyes Only" tag, under the rectangular photo of someone's eyes, is just another indication that NSA appears to be attempting to reach a target audience that I don't believe exists: Math geniuses, both willing and desiring to work for US intelligence agencies, who have seen too many Bond movies and love baseball.
However they do manage to include a couple dozen mildly interesting articles, even if much of the substance of these articles makes little sense. In "Off the Books", Eric Enders' looks at how "It seems easier than ever to knock legendary names out of the record books". Stephen Jay Gould has listed DiMaggio's Hitting Streak as the single most statistically unlikely and therefore unbreakable record in all of sports, and yet Enders only ranks it a "6" out of 10(hardest to break), while listing Ichiro, Helton, Jeter, Moises Alou(!), and Juan Pierre as having at least "an outside shot". The only other listed 6 is Bonds' .863 SLG in 2001. I'll give them one point for their three-page, very descriptive, albeit with too many photos) table of contents, and two more for their admirable attempt at assembling articles.
2/25 points for Position Players:
1. Jeremy Giambi, Outfielder, Oakland Athletics: 0/5 points for Giambi. Jason, Jason, Jason, and no Jeremy in sight.
2. Shawn Green, Outfielder, Los Angeles: 2/5 points for Green. They implied both #1 and #5.
3. Todd Hundley, Catcher, Chicago Cubs: 0/5 points for Hundley. No specific Hundley comments.
4. Doug Mientkiewicz, First Baseman, Minnesota Twins: 0/5 points for Mientkiewicz. They don't even approach any of these despite three sentences of 2001 performance.
5. Jose Ortiz, Second Baseman, Colorado Rockies: 0/5 points for Ortiz. No specific discussion of Ortiz. 4/25 points for Pitchers:
1. Paul Abbott, Starting Pitcher, Seattle Mariners: 0/5 points for Abbott. Abbott isn't mentioned.
2. Matt Anderson, Closer, Detroit Tigers: 2/5 points for Anderson. They cover #2 and #3 to my satisfaction.
3. Curt Schilling, Starting Pitcher, Arizona Diamondbacks: 1/5 points for Schilling. #3; they don't even mention the offense(#1) while focusing on Schilling as a necessity for the Snakes to repeat.
4. Jason Schmidt, Starting Pitcher, San Francisco Giants: 1/5 points for Schmidt. They tried to allude to #1.
5. Ugueth Urbina, Closer, Boston Red Sox: 0/5 points for Urbina. No specific UUU coverage.
The 2002 Spring Baseball Magazine used to end with:
Now I need to add: As a baseball preview, it makes a lovely paperweight. For this type of magazine, instead spend your money on Athlon, TSN, or Spring Training; all three of them have better content, which is also more accessible due to far less advertisements.
Today's Fantasy Rx: Have I missed any yearly magazines? I've reviewed 11 separate publications this year, and while the only one I'm still hoping or expecting to find is the Bill Mazeroski annual, please let me know if you've seen something else on the newsstand. Also, today is the 2002 Illinois primary election. We strongly encourage everyone reading this in Illinois to go out and vote if you haven't done so already.
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Please e-mail your comments to
tim@rotohelp.com. |
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